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About Your Coach - Alec Rasmussen

I'm a former elite athlete who has played for my country and professionally in Europe. My journey as an athlete wasn't always smooth sailing, as I battled with mental struggles that held me back from achieving my full potential. I struggled with self-doubt, self-loathing, and depression, which made me realize that success as an athlete isn't just about physical training and skill development.

My struggles as an athlete inspired me to focus on developing strategies to help others perform at their best, both in sports and in life. I spent a decade researching and experimenting with different techniques and methods to improve overall well-being and achieve success. And I found that the simplest strategies are often the most effective.

As a result of my research and experience, I've developed a passion for coaching and helping others. I love nothing more than seeing my clients happy, healthy, wealthy, and successful. My coaching philosophy is grounded in the belief that mental and emotional health is just as important as physical health in achieving success. I strive to empower my clients with the tools they need to overcome mental barriers, gain self-confidence, and perform at their best.

Whether you're an athlete striving for excellence, an entrepreneur looking to build wealth and success, or someone who simply wants to live a happier, healthier life, I'm here to help. With my expertise and guidance, you can unlock your full potential and achieve your goals. Let's work together to make your dreams a reality.

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Be Your Best

My mission is to guide people to discover and achieve their definition of success.

As a coach, it is my mission to help people discover their unique path to success and provide the support and guidance they need to achieve it. I know that everyone has the potential to live a fulfilling and meaningful life, and it is my goal to help people clarify their goals and take the necessary steps to make it unreasonable for them not to achieve them. I offer personalized coaching for athletes, entrepreneurs, and anyone looking to make positive changes in their life, to help them discover and achieve their definition of success.


Peak Performance Coaching

Experience your full potential.

Financial Analyst

Personal Success Coaching

Become happier, healthier and wealthier.



Discover purpose, inner strength, and resilience.

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Liam - Hockey Player, UK

Alec's peak-performance coaching has helped me take my abilities to the next level. His personalized approach and expert guidance have been instrumental in my success. I highly recommend Alec's coaching & course.

Ben - Entrepreneur, QLD

Alec's personal development coaching has helped me find balance and success in my business and personal life. His guidance and support have been invaluable. I highly recommend him.

Amelia - Commerce Student, WA

I have had the pleasure of working with Alec for several months now and have seen incredible progress in my personal growth and well-being. Alec has provided a safe and supportive space for me to explore my thoughts and feelings, and has offered valuable insight and guidance on my journey towards healing and self-improvement. I highly recommend Alec and his personalized counselling services.

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